6 Questions To Ask Yourself While Creating a Photography Workflow

6 Questions To Ask Yourself While Creating a Photography Workflow

Have you ever wanted your clients and potential clients to have a smooth and seamless experience while working with you? You need a solid workflow for your photography business. This will not only help you land leads but facilitate moving a potential client to a paying client and a paying client to leaving you a great review. Here’s how you come up with your own workflow that works best for you and your business.

What do you want the client to do?

Start with the end in mind. Ultimately, what is it that you want your client to do? Sign up for your email list? Book a session? Download a guide? Order prints? Before you create your workflow, you must know and decide what the desired result should be because everything in your workflow prior to that step will need to lead up to the end.

Where is the client going to find you?

Know where the starting point is. Where is a potential client likely to encounter you or your content? It could be a social media post on Facebook or Instagram, possibly even a blog post you’ve written that showed up in a Google search. If you’re creating a photography workflow you need to know where your starting point is going to be for the majority of the people who encounter your brand. Similarly to step one, this will clue you in on what the next steps should be.

What details are needed for you both to make an informed decision and move forward?

Saying yes to each and every inquiry is neither practical or smart. All money isn’t good money. Therefore, when you’re designing your workflow you need to include steps that require information from the client that will help you determine if their request is the right fit for what you offer. Getting details from the client before the project begins also helps to establish expectations. If these expectations are met, your client has a greater chance of being satisfied.

But you aren’t the only one needing information to make an informed decision. Your client will want to know some pertinent information before they’ve trusted you and hired you to do the job. Your workflow should include steps where they are brought into the conversation to tell you how you can best serve them based on their desires, needs, and requests.

What is the best order for these steps to happen?

This is where you take all of your tasks and steps and organize them in the most logical way for a potential client to make the decision to hire you. This is important for organizing your workflow so that you can tie in the tools from the next step.

Which automation tools can I use to help the client move forward to the next step?

The point of implementing workflows in your business is so that you can save time and create more freedom. There are so many automation tools out on the market that can help you achieve results on your business without you having to do anything at all. Once you’ve outlined  the steps in your workflow, it’s time to consider what automation tools, software, or delegation you can employ to achieve your desired end result at each action step.

In summary, here are the questions you should ask yourself while creating your workflow:

  1. What do you want the client to do?

  2. Where is the client going to find you?

  3. What do they need to know before making the decision to hire you?

  4. What do you need to know before making the decision to accept their project?

  5. What order makes the most sense for these actions to happen?

  6. What tools can you use to connect each of these actions?

Elements of a Workflow

Elements of a Workflow